Childlife Essentials

The brand was founded by Dr. Murray Clarke, a holistic pediatrician with doctorates in naturopathic, homeopathic, and Chinese medicine. He created the line to provide safe, effective, and easily absorbed nutritional supplements for his young patients, as he felt existing options were inadequate.

ChildLife Essentials focuses exclusively on premium supplements for infants, children, and teens. Their products are categorized to support daily core essentials (Multivitamins, Vitamin D3, etc.), immune core essentials (Vitamin C, Elderberry, Probiotics, etc.) and baby essentials (Organic Gripe Water, Infant Probiotics, etc.)

Quality and safety are non-negotiable for ChildLife Essentials. They ensure purity through using only natural, pure, and potent ingredients. Gluten-free, Non-GMO formulations. No artificial colours, sweeteners, flavours, or fillers. Third-party lab testing for purity and potency on every product lot.

The brand is highly committed to being allergen-free. They formulate to be gluten-free and GMO-free, and many products are free from common allergens like milk (except in some probiotics), eggs, fish, peanuts, and more.

To ensure ease of use and good taste for children, they primarily offer liquid supplements (for infants and children) and SoftChew Gummies and SoftMelts™ (often sugar-free alternatives to traditional gummies).